Bespoke digital SOLUTIONS
to boost your business
We use the latest tools in app development to deliver tailored software 10x faster than traditional methods, saving time and significantly reducing costs.
WE ARE TRUSTED BY…
READY TO BUILD YOUR OWN APP?
App development has evolved. With the right tools, we deliver bespoke solutions in less time and at significantly lower cost to your business.
We leverage the latest development tools to deliver projects up to 10x faster than traditional methods.
We use Backend as a Service (BaaS) platforms that provide all the essential functions an app needs, so we don’t have to build them from scratch.
It’s like designing a hotel where the foundations are already in place. (See Easy Maintenance.)
Visual development tools and drag-and-drop interfaces allow us to work with a graphical builder that generates hundreds of lines of clean code in seconds.
Back to the hotel example: imagine the architect sketching the building, and it begins to take shape immediately. (See Fully Customised.)
AI is also part of our workflow. But thanks to the speed and clarity of the methods above, it’s often not needed for most stages.
AI still generates traditional code, which can be long and complex, and needs careful checking.
Think of AI as a tool that can build a wall, but someone still has to inspect every brick.
Visual tools, by contrast, ensure the wall is assembled exactly to plan.
We only turn to AI when something truly bespoke is required—like a wall with a unique design or shape for a specific purpose.
In this process, the visual builder acts like a reliable bricklayer.
AI is more like a sculptor, used when extra personalisation is essential.
We use Backend as a Service (BaaS) platforms that provide all the essential functions an app needs, so we don’t have to build them from scratch.
It’s like designing a hotel where the foundations are already in place. (See Easy Maintenance.)
Visual development tools and drag-and-drop interfaces allow us to work with a graphical builder that generates hundreds of lines of clean code in seconds.
Back to the hotel example: imagine the architect sketching the building, and it begins to take shape immediately. (See Fully Customised.)
AI is also part of our workflow. But thanks to the speed and clarity of the methods above, it’s often not needed for most stages.
AI still generates traditional code, which can be long and complex, and needs careful checking.
Think of AI as a tool that can build a wall, but someone still has to inspect every brick.
Visual tools, by contrast, ensure the wall is assembled exactly to plan.
We only turn to AI when something truly bespoke is required—like a wall with a unique design or shape for a specific purpose.
In this process, the visual builder acts like a reliable bricklayer.
AI is more like a sculptor, used when extra personalisation is essential.
FASTER DEVELOPMENT
We use a proven set of tools and development methods that help us reduce delivery time by 5x to 10x.
In practical terms, 100 hours of our development is equivalent to 500 to 1,000 hours in a traditional process. (See Faster Development.)
This allows us to offer much more competitive quotes compared to most providers. A project commonly priced at £60k might be delivered by us for £15k.
For example, in the forHealthHUB case, the initial estimate was six months of development and a £15k budget. We delivered the MVP in one month for £3k.
The difference is so striking that many clients ask for a dedicated session to understand how we achieve this level of efficiency—often to check whether quality is compromised. (It isn’t.)
We use usage-based cloud infrastructure that makes running and scaling your project more efficient and cost-effective.
For smaller apps, monthly costs can be extremely low. A platform with 1,000 users might cost as little as £1/month to run.
More importantly, your platform will scale automatically. If your user base doubles overnight due to a promotion or event, the system handles it with no manual changes required.
This approach does require careful planning during development. The way your app consumes cloud resources affects the running cost, so we prioritise efficiency from the start.
We reinvest some of the time we save into smart optimisation strategies, such as:
– Query caching
– Aggregated database queries
– Optimised data structures to reduce unnecessary calls
Finding the Right Balance
Optimisation is an ongoing process. It’s possible to keep refining endlessly, but the value depends on your budget and scale.
Here’s an example. If a particular optimisation saves £0.05 per 1,000 users per day:
– For an app with 300 users, it’s a nice-to-have and can be postponed
– For an app with 5,000 users, the savings are meaningful and worth doing early
We always implement the most effective measures, even for small projects, and scale optimisation efforts as the app grows.
In practical terms, 100 hours of our development is equivalent to 500 to 1,000 hours in a traditional process. (See Faster Development.)
This allows us to offer much more competitive quotes compared to most providers. A project commonly priced at £60k might be delivered by us for £15k.
For example, in the forHealthHUB case, the initial estimate was six months of development and a £15k budget. We delivered the MVP in one month for £3k.
The difference is so striking that many clients ask for a dedicated session to understand how we achieve this level of efficiency—often to check whether quality is compromised. (It isn’t.)
We use usage-based cloud infrastructure that makes running and scaling your project more efficient and cost-effective.
For smaller apps, monthly costs can be extremely low. A platform with 1,000 users might cost as little as £1/month to run.
More importantly, your platform will scale automatically. If your user base doubles overnight due to a promotion or event, the system handles it with no manual changes required.
This approach does require careful planning during development. The way your app consumes cloud resources affects the running cost, so we prioritise efficiency from the start.
We reinvest some of the time we save into smart optimisation strategies, such as:
– Query caching
– Aggregated database queries
– Optimised data structures to reduce unnecessary calls
Finding the Right Balance
Optimisation is an ongoing process. It’s possible to keep refining endlessly, but the value depends on your budget and scale.
Here’s an example. If a particular optimisation saves £0.05 per 1,000 users per day:
– For an app with 300 users, it’s a nice-to-have and can be postponed
– For an app with 5,000 users, the savings are meaningful and worth doing early
We always implement the most effective measures, even for small projects, and scale optimisation efforts as the app grows.
LOWER COST
100% Custom-Built Development
We adapt the software to you, not the other way around.
Our solutions are fully bespoke, ensuring that your software aligns seamlessly with your needs, processes, and objectives. From UX design to features and workflows, every aspect is tailored to fit precisely what you require—no compromises, no generic solutions.
We use cutting-edge tools and methodologies that allow us to build completely custom systems without increasing development time. While other providers may take months to deliver a standard solution with minimal adaptations, we create fully tailored software in a fraction of the time.
Why Choose a 100% Custom Solution?
The difference is clear: you don’t have to change your processes to fit the software—your software adapts to you.
Imagine workflows, designs, and features that aren’t forced into a predefined template but built exactly how you need them. This results in:
Less effort to implement
Higher efficiency
A much more intuitive experience for users
Real-World Example
In a recent project, a client needed a team management tool that incorporated a unique workflow with tasks, notifications, and reporting.
Instead of forcing their team to adapt to a prebuilt tool with rigid features, we mirrored and enhanced their existing workflow—leading to higher productivity, instant adoption, and seamless implementation.
Want a Solution Built Just for You?
If you're interested in exploring how a fully customised solution could work for your business, we’d love to chat.
Book a free consultation to learn more about our approach, see real-world examples, and get answers to your questions—no strings attached.
Get in touch today.
FULLY CUSTOMISED
The shift towards outsourcing Core Application Infrastructure
The trend in technology is increasingly shifting towards outsourcing the core pillars that support applications. While this is evident in large-scale projects, it is even more critical for small and medium-sized projects, where it significantly simplifies maintenance.
By outsourcing infrastructure and core services, the most maintenance-intensive aspects are managed by major cloud service providers like AWS or Google Cloud.
The first major step in this evolution was moving from on-premise infrastructure (physical servers) to managed cloud infrastructure. Instead of maintaining servers in a local facility with limited security guarantees and generalist IT staff, businesses transitioned to specialised data centres. These centres offer:
Top-tier security certifications
Specialised maintenance teams
Unmatched reliability and scalability
Because these data centres host thousands of applications, they provide far greater service guarantees at a fraction of the cost, even compared to what large enterprises could afford with in-house infrastructure.
This shift, though gradual, is now well-established. Today, it is rare to see a serious project launching with its own on-premise infrastructure rather than using cloud services.
The Next Step: Outsourcing Core Services, Not Just Infrastructure
The next logical step is not only to outsource infrastructure (servers and core management software) but also fully managed backend services.
This approach provides the same benefits as cloud infrastructure, but with even greater impact:
Faster implementation by using ready-made components instead of building everything from scratch
Built-in updates and maintenance, handled by the service provider
For example, in the past, setting up user authentication involved:
Purchasing and configuring a physical server
Developing and deploying a custom authentication service
With cloud computing, this evolved to:
Using a cloud server
Still having to develop a custom authentication service
Now, with Backend as a Service (BaaS), companies can skip both steps entirely by simply subscribing to a fully managed authentication service—one that is already used by thousands of applications and adheres to the highest security standards.
This shift is revolutionising software development, making it more efficient, cost-effective, and scalable than ever before.
GREATER FLEXIBILITY
The shift towards outsourcing Core Application Infrastructure
The trend in technology is increasingly shifting towards outsourcing the core pillars that support applications. While this is evident in large-scale projects, it is even more critical for small and medium-sized projects, where it significantly simplifies maintenance.
By outsourcing infrastructure and core services, the most maintenance-intensive aspects are managed by major cloud service providers like AWS or Google Cloud.
The first major step in this evolution was moving from on-premise infrastructure (physical servers) to managed cloud infrastructure. Instead of maintaining servers in a local facility with limited security guarantees and generalist IT staff, businesses transitioned to specialised data centres. These centres offer:
Top-tier security certifications
Specialised maintenance teams
Unmatched reliability and scalability
Because these data centres host thousands of applications, they provide far greater service guarantees at a fraction of the cost, even compared to what large enterprises could afford with in-house infrastructure.
This shift, though gradual, is now well-established. Today, it is rare to see a serious project launching with its own on-premise infrastructure rather than using cloud services.
The Next Step: Outsourcing Core Services, Not Just Infrastructure
The next logical step is not only to outsource infrastructure (servers and core management software) but also fully managed backend services.
This approach provides the same benefits as cloud infrastructure, but with even greater impact:
Faster implementation by using ready-made components instead of building everything from scratch
Built-in updates and maintenance, handled by the service provider
For example, in the past, setting up user authentication involved:
Purchasing and configuring a physical server
Developing and deploying a custom authentication service
With cloud computing, this evolved to:
Using a cloud server
Still having to develop a custom authentication service
Now, with Backend as a Service (BaaS), companies can skip both steps entirely by simply subscribing to a fully managed authentication service—one that is already used by thousands of applications and adheres to the highest security standards.
This shift is revolutionising software development, making it more efficient, cost-effective, and scalable than ever before.
GREATER FLEXIBILITY
Total Flexibility: The Best of Both Worlds
Traditional low-code tools often impose limitations on what you can modify. In contrast, we only work with platforms that provide full access to the application’s code, allowing you to:
Integrate custom code directly within the tool to tailor specific functionalities.
Export and modify the entire codebase externally, adjusting even the smallest details.
Use third-party libraries and advanced frameworks to leverage existing resources or implement cutting-edge features.
Combine multiple programming languages when necessary for specific project needs.
Maximum Scalability and Customisation
This level of flexibility ensures that your solution grows with you. Whether you start with a simple feature or an MVP, your project can evolve without technical restrictions.
The Benefits of Low-Code, Without Limitations
With Visual Code, you get the speed, efficiency, and structure of low-code development while retaining the ability to fully customise every aspect of your project. This makes it a powerful solution for projects of all sizes, from small pilots to large-scale platforms that require maximum flexibility.
Want to Explore the Possibilities?
If you're interested in how we combine this technology with a tailored approach to maximise your project’s potential, get in touch. We can share real-world examples and help you see how this methodology can fit your needs.
Contact us today—no commitment required.
EASY MAINTENANCE
Enhanced Code Quality and Security with Visual Code
By using a Visual Code tool, we work with a programming interface that acts as a bridge between developers and the underlying code. Each component we add is pre-designed, ensuring higher code quality and reducing the risk of errors or bad practices. Instead of writing raw code, we build with solid, pre-tested components.
Additionally, the visual interface continuously validates the generated code, further enhancing reliability.
The Security Advantages of a Compiled Language
We use Flutter, a compiled language, which means that unlike other programming languages where the source code remains visible, Flutter converts it into native binary code. This provides several security benefits:
It makes it significantly harder for attackers to access or understand the original source code.
It reduces the risk of code injection and unauthorised modifications.
In general, compiled applications eliminate many potential attack vectors, offering greater protection.
Managed Backend Services for Maximum Security
Beyond using managed cloud infrastructure, we also outsource backend services to ensure the highest security standards. Instead of developing custom authentication, database management, or storage solutions, we leverage Firebase (Google)—a proven backend service used by thousands of applications worldwide.
This approach offers several key advantages from day one:
Minimal configuration costs
Enterprise-grade security standards, already implemented and maintained by global providers
Pay-as-you-go pricing, allowing even small projects to benefit from the same level of security as apps with millions of users
By relying on managed backend services, we ensure that your application meets the highest security and performance standards, right from the start.
STRONGER security
Bespoke digital solutions to boost your business
Explore some of the businesses we’ve helped. If you like what you see, book a free one-hour discovery call with no commitment and find out how we can support your project.
CDD
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TIMESHEET
sPEED AND QUALITY
Apps are built faster using prebuilt components and drag-and-drop tools, without compromising quality
cOST sAVING mETHODS
Faster development means fewer hours to achieve the same results. This efficiency reduces overall cost, which is reflected in our pricing
Robust and Reliable
We use proven components that meet the highest standards of security and quality. This ensures your platform is stable and dependable
100% Flexible
With a bespoke solution, there are no limits. We build exactly what you need, tailored to how you work
At ITera, we speak your language
Our team listens closely to your needs and turns them into clear, effective digital solutions tailored to your business.
We use the right technology to meet your goals, making the process simple and accessible at every stage
